Keyword Analysis & Research: qualtrics

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Frequently Asked Questions

How much does it cost to use Qualtrics?

When comparing Qualtrics to their competitors, on a scale between 1 to 10 (10 is the most expensive to implement), Qualtrics is rated 3.8. Qualtrics offers few flexible plans to their customers with the basic cost of a license starting from $1,500 per year.

Why did SAP buy Qualtrics?

Similarly, Qualtrics was literally about to IPO at $5b-$6b. So to “win” the deal vs. an IPO, SAP had to pay at least 25% more than the IPO price, probably more. $8b sounds about right. SAP clearly wanted to buy Qualtrics for a long time, to try to help fix its huge gaps in Cloud. But it always probably seemed just a bit too expensive to justify.

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