How to Use Kawaii (かわいい): Japan’s Obsession with Cuteness
https://cotoacademy.com/how-to-use-kawaii-%E3%81%8B%E3%82%8F%E3%81%84%E3%81%84-japanese-culture-cute/
WEBJul 21, 2022 · Often mentioned in manga and anime, it basically a Japanese adjective that means ‘lovely’, charming, ‘cute’, or ‘adorable’, but beyond meaning cute, kawaii (written かわいい or 可愛い) rakes a big part of Japanese modern culture, too. But what is kawaii culture in Japan exactly, and how did this single word become a sort-of obsession in …
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