13 Golden Rules Of PR Crisis Management - Forbes
https://www.forbes.com/sites/forbesagencycouncil/2017/06/20/13-golden-rules-of-pr-crisis-management/
WEBJun 20, 2017 · 1. Take Responsibility. First off, don’t try to cover up the PR crisis, it will only worsen the damage. Instead, manage the situation by taking responsibility, reacting immediately, and...
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